Rapha Johannsen
CET shipping Lisbon · 2026
Artist mode
hero · 12 col · cinematic
Brand engineer · Lisbon · 2026

Studio of one · 1,000 agents on staff · Open to new work · raphael@xyzventures.com
about · 4 col · 1 row
What I do

Brand and the systems
that ship it.

I work where brand, product, and agentic infrastructure meet. The same hand designs the identity, builds the product (Next.js, TypeScript, Supabase), and writes the systems that operate them daily. Most "agencies" hand off between people. I don't.

Brand identity Product UI Full-stack Agentic ops Shipping departments, not employees
case · 4 col · 1 row
Case · 01 · brand + agentic stack

The Optimist

A wellness-meets-AI publication built on a fully agentic content pipeline. Brand (Syne / Inter Tight / Poppins, cream + dark brown + pink), product (Next.js), and the daily publishing engine — all from one head.

Brand system Agentic ops Daily cadence Editorial
Public beta View case study ↗
case · 4 col · 1 row
Case · 02 · founder + designer

Belong

A web3 wellness platform for boutique studios. I designed the brand, built the product (Next.js, Supabase), and ran the studio go-to-market. Brand and infrastructure as one product.

Brand Product Full-stack Web3
Case study coming belong-studios.xyz ↗
demo · 12 col · live
live demo · what agentic systems actually do

Show me, don't tell me.

Type a request, hit run. Four agents activate in sequence — research, voice, compliance, schedule — and a finished piece lands in the dashboard. Same architecture I shipped for The Optimist's daily publishing engine and a private client's marketing-ops tool. Reset and re-run as many times as you like.

request
brand · the optimist channel · web + email tone · founder voice
agents · 4 0 / 4 done
Topic researcher trending · morning rituals · micro-habits · dawn light
Voice match the optimist · sentence case · 92% voice match
Compliance cleared · no medical claims · no superlatives
Schedule wed 06:30 cet · best window for "morning practice"
Dashboard renders the finished piece + ship metadata once the agents complete.
not a video · this is the system itself, running in your browser live
log · 4 col · live
Currently shipping

Today's build log.

time · 3 col · live
Lisbon · CET

—:—:—

07:21 20:14
palette · 4 col · echo
Brand palette · v0.1

Hover a colour
to see it echo.

cream F4F2EC
sage A8C9A4
lavender A39DD8
ink 0F0F0F
private · 12 col · on request Further work — pitches, agentic dashboards, brand systems under NDA — shown in conversation. request access →
contact · 12 col
Get in touch

Let's spend 30 minutes
seeing if there's something
worth building together.

raphael@xyzventures.com